AMP your webpage for lightning fast loading!
It’s not always the ISP
speed but also the webpage data load. The creator has the tendency to choose all-in-one
page content than separate segregated webpages. This makes page heavy in terms
of amount of content on it and will take much time to load.
Google Announces Open
Source Project AMP in 2015 to tackle the issue of page loading time which is
essentially the most important part of users experience on your webpage. Till
this article is published, AMP is adopted by over 31Million domains. Last year
AMP alone help generating $6 million per week through Google AdSense and
DoubleClick Ad Exchange, which is 3 time more revenue per day compared to past.
What
is AMP?
AMP is not what we
usually associated with the unit of current but rather stand for Accelerated
Mobile Pages. The idea is to load the whole page under 1 second or so.
How
AMP Works?
AMP has done much of an
optimization over the existing design like loading JavaScript on page
asynchronously from the rest of the page DOM structure. There goes lots of
things under the hood when webpage is loaded and most of the logic to render
the page is done by flexible and powerful JavaScript. In other words, page will
get rendered first without waiting for JavaScript to load. These java scripts
are loaded through AMP custom elements. Third party JavaScript are loaded in
AMP controlled iFrames and All CSS must be inline and size-bound of 50KB. Web
font optimization, only run GPU-accelerated animations and resource download prioritization.AMP for Stories & AMP for Email just added in AMPbyExample's playground:https://t.co/ZdeuDKQpzp pic.twitter.com/lqVo5KUCe6— juliantoledo (@juliantoledo) February 13, 2018
How fast can loading get?
What audience hate is
the loading time of the page. One extra second and the user leave the page. AMP
loads under one second due to its page loading style. It keeps the audience
engaged as user sees the required content first and become more receptive. AMP
reduce the render time by up to 2.7 seconds which is much faster compared to
the legacy mechanism.
What
about Page Revenue?
The more time it takes
to load the page lesser is the percentage of audience conversion.
Studies(Google) show that with each passing second the conversion rate fall by
12 percent. And ads load faster too.
Do I
have to lose my branding?
Absolutely not. AMP is
a way of super charging your page loading time. You can still retain your
branding and take advantage of different tools available like your own custom
CSS for customized styling. You can even perform alpha and beta testing and do
experiment for best user experience for your website.
With
all such features, it should be complex
Powerful and featured doesn’t
necessarily translate to complexity. AMP is accelerated yet simple to
implement. No special skills are required for AMP and the whole content for
typical user can be done in few days or so. Powerful CMS like WordPress or
Drupal are readily available for it. AMP is not only fast but its platform
independent and consistent in performance.
What
about already existing ads on my site?
You can replace the
standard ads with AMPHTML Ads to serve both on AMP and Non-AMP pages, which
means that create on and serve many. Also, they are platform independent.
It
should be costly.
No, the AMP project is
open source which means that its totally free and the its code is in public
domain for you to see. Open source technologies help the community to provide
their input on the shared code to improve it over time.
Success
Stories
India Today revenue
increased by 23% by implementing AMP Pages that too with fewer AMPHTML Ads than
standard ads.
MailOnline revenue
increase by 6X due to AMP
AMP future sure looks
promising and with the flexibility. it will be treat for end user to get the required
information in couple of seconds without any hindrance of page and ad loading.
Its win-win situation for the publisher and end user. But the last of it is remained
to be seen as, Google announced AMP for Gmail which bought some mixed
reactions. We would see more of it in our next article.
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